Knockbox Coffee aims to sponsor shows, back bands, and empower outcasts with bold, sustainable coffee roasted in small batches
NEW YORK, NY – What do a killer kangaroo, a coffin, and coffee have in common? According to the founder of Knockbox Coffee, there’s no clear answer – but you can get some of the best, boldest coffee around at this new venture that’s already making waves in NYC’s underground scenes. Born from an idea and brand launched out of New York with beans sourced from exclusive Brazilian farms, Knockbox Coffee isn’t your typical startup. “We’re here for the music, the art, and the weird,” says the founder. “I want to help keep that energy alive by sponsoring shows, backing bands, and fueling artists who are chasing their dreams and staying up late creating. I want to literally put money into artists’ pockets … helping them buy new equipment or supplies, renovate a space, secure a spot on a big show that could be their breakout, or just have money for gas or food.”
The company’s flagship “Killer Kangaroo Blend” represents everything Knockbox stands for bold, unapologetic, and strong enough to fuel the creative misfits who make underground culture thrive. The medium roast, crafted from hand-picked Arabica beans grown in rich volcanic soil, gets pushed “a notch darker than typical” to unlock what the founder describes as “a smooth rush of toasted nut, bright fruit spark, and a sly cocoa finish.”
Knockbox prides itself on roasting in small batches and shipping fast — beans often hit the bag still warm. Every bag contains no additives, fillers, or fake preservatives — just clean, bold flavor. “This isn’t fast coffee — fast coffee is forgettable,” explains the founder. “Our beans are grown in shade, washed clean, and left to bask in the sun for seven slow days because we’re building something real here.”
That commitment extends far beyond the cup. Knockbox roasts using low-energy thermal convection and keeps packaging minimal to cut waste. Its beans are sourced from deforestation-free farms that lower greenhouse gases and reinvest in their communities — keeping kids off the farms and in school while keeping forests intact. “We want our coffee to fuel culture without draining the planet,” the founder adds.
Starting small but thinking big, Knockbox is already connecting with local hardcore, punk, metal, emo, goth, and rave scenes, as well as tattoo artists and painters across the region.
The company’s mission extends far beyond New York – it aims to empower similar scenes across America that help “kids, weirdos, outcasts, and misfits find a sense of community.”
“We’re small, we’re new, and most of what we had went into building the supply chain and brand,” admits the founder. “But what we do have is drive to make something real – coffee that helps people stay awake and unapologetically themselves.”
With the tagline “Wake up weird, because there’s only one of you,” Knockbox Coffee positions itself as more than a beverage company – it’s a movement supporting the creative underground that mainstream culture often overlooks.
The Killer Kangaroo Blend is available now at www.knockbox.shop, with plans to expand partnerships with venues, artists, and scenes nationwide.
About Knockbox Coffee
Founded in New York, Knockbox Coffee roasts small-batch, sustainable coffee sourced from exclusive farms in Brazil. The company is dedicated to supporting underground music, art, and creative communities through sponsorships, partnerships, and bold coffee designed to fuel late-night creativity.
